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New in the Beauty Store

Abel | Miami Split Eau de Parfum | Styled image, frosted glass fragrance bottle with black mister sitting on piece of wood with stones in front of it and a white cap laying beside it against peach background
Abel

Miami Split

A bold fragrance blending tart, creamy green banana with rich white oud and a warm, layered labdanum base.

Buy Now – $220

Activist | Manuka Immune Gummies | Dark gummies on peach background, white porch with red half circle on front.
Activist

Mānuka Immune Gummies

A daily Mānuka honey gummy with elderberry, ginger, and adaptogens to support immune health and overall wellness.

Buy Now – $55

Routine | Natural Perfume | Glass perfume bottle with white label and oxblood colored box
Routine

Natural Perfume Vol. 1

A warm, musky natural fragrance with notes of santal, tonka, amyris, and amber for a soft, familiar, and comforting finish.

Buy Now – $133

Past Discoveries

August

Innersense

Learn More

July

Le Prunier Discovery

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June

Sándor Discovery

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May

Ursa Major

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View All Past Discoveries

Beauty Heroes Novato Store

Beauty Heroes
IRL

Beauty Heroes Flagship Beauty Store is a discovery-based shopping destination offering a fresh and thrilling take on healthy beauty and well-being. Visit us IRL at our Northern California store.

About our Novato Store

We Define Healthy Beauty

Long before “clean beauty” became a trend, Beauty Heroes founder Jeannie Jarnot was championing a higher standard: healthy beauty. We curate predominantly organic skincare, haircare, bodycare, and makeup that’s cruelty-free, safe for people, and considerate of the planet.

Our ingredient standards go beyond conventional clean beauty, excluding ingredients linked to toxicity, non-biodegradability, and environmental harm. What began as Jeannie’s passion for simplifying healthy beauty has grown into a trusted destination for rigorous ingredient standards, thoughtful curation, and brands committed to purity, sustainability, and integrity.


Meet Our Standard

Jeannie Jarnot in the Beauty Heroes Flagship Store

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Follow us @beautyheroes

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