Get a FREE Odacité Blue Aura Micellar Cleansing Water ($13 value) with orders $125+.

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New in the Beauty Store

Josh Rosebrook | Eye Area Complex | Styled image flat lay with swatch, white tube with gel product coming out on peach background
Josh Rosebrook

Eye Area Complex

Lightweight eye treatment that hydrates, smooths, and brightens helping to reduce the look of fatigue for a refreshed appearance.

Buy Now – $80

Monastery | Attar Floral Repair Concentrate | Amber jar with pink box and product swatch on beige background
Monastery

Attar

A nutrient-rich balm that hydrates, softens, and supports the skin barrier, leaving skin smooth, supple, and visibly radiant.

Buy Now – $168

True Botanicals | Lipid Lip Hydrating Lip Oil | Styled image flat lay with swatch
True Botanicals

Lipid Lip Hydrating Lip Oil

Lightweight lip oil that hydrates, smooths, and conditions while adding a soft, natural gloss without heaviness.

Buy Now – $28

Past Discoveries

April

Solara Discovery

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March

True Botanicals Discovery

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February

Osmia Discovery

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January

Odacité

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View All Past Discoveries

Beauty Heroes Novato Store

Beauty Heroes
IRL

Beauty Heroes Flagship Beauty Store is a discovery-based shopping destination offering a fresh and thrilling take on healthy beauty and well-being. Visit us IRL at our Northern California store.

About our Novato Store

We Define Healthy Beauty

Long before “clean beauty” became a trend, Beauty Heroes founder Jeannie Jarnot was championing a higher standard: healthy beauty. We curate predominantly organic skincare, haircare, bodycare, and makeup that’s cruelty-free, safe for people, and considerate of the planet.

Our ingredient standards go beyond conventional clean beauty, excluding ingredients linked to toxicity, non-biodegradability, and environmental harm. What began as Jeannie’s passion for simplifying healthy beauty has grown into a trusted destination for rigorous ingredient standards, thoughtful curation, and brands committed to purity, sustainability, and integrity.


Meet Our Standard

Jeannie Jarnot in the Beauty Heroes Flagship Store

As Seen in

Follow us @beautyheroes