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New in the Beauty Store

True Botanicals | Spirulina Cleansing Powder | Styled Image with Swatch
True Botanicals

Spirulina Cleansing Powder

A concentrated powder cleanser that lathers with water to gently cleanse, hydrate, and refresh skin without leaving it feeling stripped.

Buy Now – $48

Marie Veronique | Senolytic Balm | Styled Image flat lay with swatch | Beige jar with golden product swatch on peach background with crystals
Marie Veronique

Senolytic Balm

A rich facial balm that deeply nourishes, replenishes moisture, and leaves dry, mature-looking skin soft, supple, and luminous.

Buy Now – $85

LILFOX | Glaze de Glaze | Styled image with swatch
LILFOX

Glaze de la Glazé

A hydrating jelly balm mask that cushions skin with moisture, leaving it soft, smooth, supple, and visibly luminous.

Buy Now – $130

Past Discoveries

Past Discovery: September featured Oio Lab
September

Oio Lab

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August

Innersense

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July

Le Prunier Discovery

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June

Sándor Discovery

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View All Past Discoveries

Beauty Heroes Novato Store

Beauty Heroes
IRL

Beauty Heroes Flagship Beauty Store is a discovery-based shopping destination offering a fresh and thrilling take on healthy beauty and well-being. Visit us IRL at our Northern California store.

About our Novato Store

We Define Healthy Beauty

Long before “clean beauty” became a trend, Beauty Heroes founder Jeannie Jarnot was championing a higher standard: healthy beauty. We curate predominantly organic skincare, haircare, bodycare, and makeup that’s cruelty-free, safe for people, and considerate of the planet.

Our ingredient standards go beyond conventional clean beauty, excluding ingredients linked to toxicity, non-biodegradability, and environmental harm. What began as Jeannie’s passion for simplifying healthy beauty has grown into a trusted destination for rigorous ingredient standards, thoughtful curation, and brands committed to purity, sustainability, and integrity.


Meet Our Standard

Jeannie Jarnot in the Beauty Heroes Flagship Store

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Follow us @beautyheroes

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